Authors: Jennifer, Grappone Gradiva Couzin
Pages: 318
Publisher: Sybex
ISBN13: 9780471787532
There are several ways to influence search engine results, ranging from optimizing Web sites to instituting pay-per-click ad campaigns; this book lays out the various approaches with clear "hour-a-day strategies" for improving results
Drawing on their years of experience as successful search engine optimization (SEO) consultants, the authors provide readers with detailed, practical, and often surprisingly simple techniques for bringing targeted traffic to Web sites
Presents strategies for setting SEO goals as well as developing and implementing an SEO strategy that can include both free and paid efforts
Provides key tools for monitoring trends, measuring the competition, and tracking SEO results